They say it’s the thought that counts — but it’s the gift itself that you’ll either cherish forever or return in a week for store credit. Wantful makes sure every present is a home run.

Here’s how it works: Visit the so-easy-it’s-nuts website and answer questions about the gift recipient’s lifestyle (gender, tastes, how she spends her free time). Tell Wantful how much you’d like to spend, and the service helps you create a customized collection of sixteen gift options. The collection is printed in a beautiful gift catalog that is delivered to the recipient. She selects her object of desire, the item is delivered, and Bob’s your uncle.

With well more than 1,000 impeccably designed gifts in the bank — six-shooter studs, bicycle illustration posters — and things added every day, there’s a present for everyone. And with the unique presentation of the book (Japanese washi wrapping paper, embossed mailer), you can be sure the reveal is as impressive as the gift itself.

Photos: Courtesy of Wantful