Meet the

Founder

{ Jeff Martin }

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A little-known fact about your business?
We did ten major celebrity birthday parties last year, but due to confidentiality agreements, we can’t tell the world!

Who is your celebrity crush?
Jessica Alba.

Three things on your desk right now?
Picture of my daughter, laptop, and a Bundt cake.

Some things never go out of style: cashmere sweaters, perfect gentlemen, and cupcakes.

And when said cupcakes are baked fresh daily in a rotation of fifteen drool-inducing flavors (Hot Fudge Sundae, Pink Vanilla, Pineapple Coconut), you know their staying power is more SJP than Snooki.

Speaking of celebrity, Smallcakes has received its fair share; the treats have been featured on The View and the Food Network’s Cupcake Wars and were enjoyed by the stars at last year’s MTV Video Music Awards.

When cupcakes go A-list, you know they deserve a taste.

Photos: Kelley Hagen for DailyCandy