Squeezing yourself into too-tight jeans + fluorescent lighting + cramped dressing rooms - your dignity = denim shopping. But INDi sees to it that your search for the dream pair adds up.

INDi has a dedicated following of custom denim converts that includes Academy Award winner Helen Mirren and Chicago Bulls player Brian Scalabrine. Because everybody is different, the company uses cutting-edge design technology to get the right fit. Navigating the user-friendly site takes less time than rooting through the racks.

Just answer a few questions about your body type and measurements (the more honest you are, the better). Then the real fun begins: deciding on the details. Button fly or zipper? Boot cut or slim? Your answers will have a permanent home in INDi’s digital closet, so you’ll never have to worry about finding your personalized pair again.

Or squeezing into someone else’s.

Photos: Courtesy of INDi