What’s that? You have to run? You may be in a rush, but take a peek at RumbaTime. It’s worth every minute.

Three former finance dudes joined forces to create the collection, and they’ve already won over Vogue, New York, and Esquire magazines with their bold watches. If you fret over wearing Grandma’s heirloom, there’s nothing delicate about these timekeepers: Made from durable, water-resistant materials, they stand up to sweaty spinning classes and sudden downpours.

Plus, each piece is named after the New York City street that inspired it. Broadway has a silicone slap band, and the streamlined Greenwich adds sophistication to any wrist. Did you stockpile Swatches back in the day? Choose shades that run from soft lilac to shield-your-eyes limeade green. Or let stripes, plaids, and houndstooth patterns win you over.

It will only take a second.

Photos: Courtesy of RumbaTime